Special Feature: Heartwarming Acknowledgement to Alexandra Farms Employee Pilar Buitrago

For this year's International Women's Day, Florists' Review published an insightful article on the Remarkable Women in Floristry, extending gratitude and acknowledgment to women in many areas in the industry who are stepping up and making a difference in re-signifying the prevalence of flowers in the world. Breeders, growers, educators, and designers from around the world glimmer under this very special spotlight, among them and proudly, our biologist at Alexandra Farms: Pilar Buitrago.

In this article, Pilar shares stories about her inclination to botanical research, her first steps in Alexandra Farms, and how her work has evolved and empowered her throughout the years! Pilar and her team are in charge of rigorous garden rose testing to ensure we incorporate varieties into our collection with the best qualities in the market: beautiful blooms, adequate for weddings and events that have a long vase life, ideally, a unique and alluring scent and showcase unique and attractive shapes and colors. In addition to this, Pilar brings light to the efforts made to implement and maintain sustainability in hand with science throughout all the processes carried out by the farm. She discusses how the selection process is carried out and how, with the support of her team, they can identify strong rose contestants that enhance our brand and continue to teach us about botany, science and beauty as well as ethics and care and handling.

Her work has had immense impact on our business, and as she continues to flourish like our beloved flowers, we are immensely grateful for her work and contributions to Alexandra Farms and the floral industry.

Learn more about Pilar and the amazing women that have shifted the tides in the flower world here: https://floristsreview.com/remarkable-women-in-floristry/