Troy Villager is the owner and designer of T Villager Designs in Nashville, Tenn. The luxury floral designer and his team have been creating inspiring arrangements and installations since 2013.
As a coveted Nashville-area design team, how do you pull inspiration from one project
to the next while also keeping with your distinctive design aesthetic?
Each wedding or event is different for us. We like to provide more than what the
client is expecting. A fullness to our designs helps set our designs apart, along with the
incorporation of florals that people don’t generally get to see like true garden roses and
the new garden spray rose varieties.
What are some installations, events or designs that you're particularly proud of?
What made these projects stand out among the others?
We were able to help with Vanderbilt University’s commencement last year, which the
color scheme allowed us to use Alexandra Farms' new Princess Holly’s Hope garden rose variety. I think we just about bought Alexandra Farms out of them that week! (Editor’s note: They did!)
What trends are you expecting this year? How do you feel the Nashville area will play
into those trends?
We are seeing more modern requests, which is unusual for Nashville, as our area tends to stay more classic in our design. I think we are seeing a trend toward more dynamic use of florals in unexpected ways in Nashville.
Why do you select Alexandra Farms varieties for your designs? How do they play into
your installations and designs?
I have to admit that garden roses are a personal favorite flower, and Alexandra Farms delivers fresh and beautiful roses for us every time. I love the large blooms that fully open. They often take fewer blooms because of the sheer size of each one, especially with the new garden spray varieties.
Do you have a special recipe for combining Alexandra Farms garden roses with other
botanicals, or do you follow intuition from one design to the next?
I rarely stay to a certain recipe as I don’t want our design to become stagnant. We love using local blooms when we can and mixing in dahlias, ranunculus, and the new varieties of lisianthus.
What's your favorite Alexandra Farms variety, and how do you suggest designing
around that stem as the main focus of a design?
Because of the color palette we have been assigned lately, we have been using
Westminster Abbey a lot. I love to mix her with Quicksand and Cafe Latte. Then add some flowers of your choice, like peach stock, white delphinium, and veronica.
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